We think that this recent campaign for Coors Lite is hilarious – bringing a smile to our faces in the office.

Here is what Dan had to say:

“We shot the legend that is Jean Claude Van Damme in the beautiful Dolomite mountains near Cortina in Italy. The sun shone, the snow unfortunately didn’t fall, but a most memorable shoot it was. The man is indeed a force of nature with guns to shame a man half his age. These are the first from the many shots we did with more rolling out over the next year or so. There’s some super one’s to follow!”