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Abercombie & Fitch

Marcus Smith

30 images + 3 videos

Abercrombie & Fitch commissioned Marcus Smith to shoot stills and a film for their brand as part of a larger movement towards promoting greater diversity and inclusivity.

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Marcus Smith

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More work from Marcus Smith

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Adidas Tiro
Marcus' latest work for Adidas, all captured via FaceTime.
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Latest News
FaceTime
Marcus's latest project shot via FaceTime.
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Latest News
Nike BeTrue
Marcus directed the Nike BeTrue Campaign in honour of this year’s pride celebrations.
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Latest News
Nike BeTrue
Marcus shot moving image and the accompanying stills for the Nike BeTrue campaign in honour of this year's pride celebration.
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Colour Me Happy
Marcus' personal series 'Colour Me Happy', featured in The Photographic Journal.
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Home portrait session with my wife’s granny. I’m planning to have the dopest set of family photos to hang throughout the house.

One of the people I’ve had the most fun ever shooting.

More from my virtual shoot with @adidasoriginals. FaceTime came through in the clutch for the ultimate work from home photo shoot.

It felt weird the last few weeks even thinking about posting client work for obvious reasons but I’m pretty proud of this shoot I did recently for @adidas. It was shot entirely via FaceTime. It’s always cool when personal work turns into work work.

Normally I try to stay disciplined and not over share a good moment, however this b-side was too good not to share with y’all.

I think it’s interesting how current events can recontextualize old music, photos, etc and give it new meaning. I took this photo about 4 or 5 years ago at my cousin’s peewee football game, and what drew me to snap it initially was the strength and determination in this kid’s face. As young as he is, you can tell he’s already been taught that he needs to have a certain type of attitude and bravado to exude confidence on the field or else his small stature could hold him back. Taking that out of the context of sport, and this is us. A hard exterior that’s required to be tougher, stronger, and more resilient in order to ensure survival.