Dan was commissioned earlier this year to shoot for Airbus, shooting this amusing campaign to promote their spacious seats.
“People looking miserable and squished as if they’re on a nasty packed flight was not a hard brief to imagine, but it wasn’t until we started that I remembered that it’s all really about the middle seat. You’ve got to hate the middle seat. And, for verisimilitude (good word), I didn’t let them out of their seats once they’d sat down. Hot, cramped and uncomfortable seemed to do the trick, but we drew the line at feeding them beef stroganoff and teeny packets of cheese. That would just have been cruel.”