Chase Banking

Marcus Smith

Marcus Smith captured intimate family moments for a new Chase campaign.

“A Chase art director saw some personal photos I posted,” Marcus explains. “The brief I initially received was to re-create the same look and feel of those images for Chase, for a campaign where they were looking to speak to the Black and Latinx communities about home ownership. The idea was to tell the story of the family in the home.”

Marcus collaborated with the creative team on defining what that meant: dancing in the living room, braiding hair on the porch, or playing “pretend” basketball in your bedroom.