We think that this recent campaign for Coors Lite is hilarious – bringing a smile to our faces in the office.

Here is what Dan had to say:

“We shot the legend that is Jean Claude Van Damme in the beautiful Dolomite mountains near Cortina in Italy. The sun shone, the snow unfortunately didn’t fall, but a most memorable shoot it was. The man is indeed a force of nature with guns to shame a man half his age. These are the first from the many shots we did with more rolling out over the next year or so. There’s some super one’s to follow!”

Coors Light with Jean-Claude Van Damme

Dan Burn-Forti

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