Nike BeTrue

Marcus Smith

Marcus directed the Nike BeTrue Campaign in honour of this year’s pride celebrations. The campaign features significant sport LGBTQ+names, with the likes of Caster Semenya, Sue Bird, Chris Mosier, Brittney Griner,  Kerron Clement.

In his own words – As I’ve become more wise, I’ve learned it can be detrimental to your mental health to place validation in the hands of brands, magazines, platforms, or other people in general. True validation has to come from the inside because no matter how many milestones you reach, there will always be a new one. At the same time, the occasional external validation feels good. Seeing my photos of Caster Semenya hugely plastered on the main building on Nike’s campus in Portland is extreme validation, but also a sign that I have more to give and I’m not done yet! 

Find the accompanying stills here.