Vive la France! We have all got the Tour de France 2014 bug in MP HQ – Paul is a cycling enthusiast himself so we are pleased to see his latest campaign for Science in Sport go live.

Endurance nutrition manufacturer Science in Sport (SiS) has teamed up with The Gallery Network for a creative campaign based on the theme that the human body is the most high-tech piece of equipment you’ll ever own.

‘Greatness from the inside out’ will initially run across digital and on posters surrounding the Tour de France in Britain, promoting the scientific advantages of SiS’s products.

Elaine Underwood, marketing director for SiS, said the campaign marked a “step forward for SiS” focusing on the brand’s “scientific pedigree” and “continued work in understanding the different nutrition needs of our customers”.

Science in Sport

Paul Calver

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