Still-life photographer Sam Hofman creates exceptionally eye-catching imagery, though he admits that a lot of his work is based on instinct. Luckily for him, and his many clients, Sam’s instincts are spot-on and his photographs have a graphic physicality that cuts through the visual noise.
Born and raised in the West Country, trained in Falmouth and now based in London, Sam has a distinctive creative vision and a considered way of thinking about his craft. But he also enjoys collaborating on set and bringing everyone’s ideas into the final reckoning.
In his clean, constructed photographs he plays with colour, texture and form to present familiar ideas in thrillingly unexpected ways. By constantly experimenting with different materials and in-camera techniques, he creates original commercial and editorial shoots.
Clients include: Absolut, Ballantine’s, Delano, Far Fetch, Häagen Dazs, Harvey Nichols, Hyundai, John Lewis, Johnnie Walker, Lacoste, Molten Brown, Microsoft, Mr Porter, Nike, Peroni, Penfolds, Stella Artois and Ted Baker. Editorial titles include: AnOther, Atlas, Audi Magazine, Brummel, The Guardian, Esquire, GQ, Harper’s Bazaar, Men’s Health, Vanity Fair, Wallpaper* , Wired, & Vogue.
Rakes Sense - BohobocoRakes Sense magazine turned to Sam, and set designer Carrie Louise, to capture Bohoboco fragrances and their key ingredients.
Narciso RodriguezSam's enchanting new film showcasing the Narciso Rodriguez Santal Musc fragrance.
PoppiesA personal study capturing poppies blooming.
Vashi - LovestrikeSam captured the stills and motion campaign for, the bespoke fine jewellery brand, Vashi's Lovestrike collection.
Sisley x GucciSam's beautiful personal series in collaboration with set designer Sarianne Plaisant and retouching by The Forge.
Wallpaper* - Regime ChangeSam's recent story for Wallpaper* Magazine - Regime Change.
The Art of Entertaining x Rémy Martin for The GuardianSam recently shot The Art of Entertaining with luxury brand Rémy Martin for The Guardian.
PenfoldsSam 's moving image and accompanying stills for one of Australia's oldest & most iconic wineries, Penfolds.
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