Sam Hofman

Still-life photographer Sam Hofman creates exceptionally eye-catching imagery, though he admits that a lot of his work is based on instinct. Luckily for him, and his many clients, Sam’s instincts are spot-on and his photographs have a graphic physicality that cuts through the visual noise.

Born and raised in the West Country, trained in Falmouth and now based in London, Sam has a distinctive creative vision and a considered way of thinking about his craft. But he also enjoys collaborating on set and bringing everyone’s ideas into the final reckoning.
In his clean, constructed photographs he plays with colour, texture and form to present familiar ideas in thrillingly unexpected ways. By constantly experimenting with different materials and in-camera techniques, he creates original commercial and editorial shoots.
Clients include Absolut, Ballantines, Esquire, Harrods, Häagen Dazs, Hunger Magazine, House of Peroni, Harvey Nicols, Hyundai, Johnnie Walker, John Lewis, Lacoste, Mr. Porter, Molton Brown, Nike, Oki Ni, Stella Artois, Ted Baker, Vanity Fair, Vogue, Wonderland, and Wallpaper*.

  • Watches for Atlas Magazine

    A new watch story for Atlas Magazine by Sam.
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  • Häagen-Dazs

    Sam Hofman shot a series of still-life images for Häagen Dazs’ new range of stick bar ice-creams.
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  • Plenish

    Sam Hofman has created a series of luscious shots for Plenish, an organic cold pressed juice brand based in London.
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  • Masters of Suspension for Wallpaper* Magazine

    Sam’s latest series, ‘Masters of Suspension’ for Wallpaper* Magazine.
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