Jean-Yves photographed US professional tennis player Serena Williams for AXA Insurance. The global integrated campaign ‘Know you can’ promotes ‘Self-belief’ by focusing on Serena’s life story and the key components which has led to her profound success. The powerful imagery encourages confidence and for us to go further.

 

AXA- Serena Williams

Jean-Yves Lemoigne

1 of 4
1 of 4