Peter teamed up with VMLY&R, on Emblem Health’s latest ‘We Mean Health’ campaign which featured the work of local New York artists depicting what health represents to them.
Peter was asked to bring to life the concept in a series of three pieces; ‘Old couple, young love’, ‘LGBTQ+’ and ‘Healthy Generations’.
The campaign ran on outdoor media in NY and Connecticut as well as with supporting online and social featuring behind the scenes from the Artists.
