Jasmine Hortop was commissioned to create this luxurious set of illustrations for the newly launched Piccadilly House Wine Collection from Fortnum & Mason. English Coastal, Vinho Verde, Primitivo, Monastrell…or how about Alvarinho, Pouilly Fumé, Douro Tinto or Haut Médoc, which one would you want to try first?
The range has been carefully selected across key wine regions, from South Africa and Argentina to Cornwall, alongside classic European countries including Italy, France and Portugal. Split across two distinct tiers: we have Piccadilly House, Fortnum’s approachable and characterful everyday drinking range, and Fortnum’s Collection, a premium selection celebrating benchmark expressions of classic wines from some of the world’s most respected producers.
Jasmine Hortop, said: “I’m grateful to the team at Fortnum’s and Amphora for the trust, creative freedom, and joyful collaboration that shaped this project. I’m delighted with the sense of playfulness and authenticity this has allowed to come through, while staying rooted in the provenance of each wine”.
Most of the new Fortnum & Mason own-label wines will be available in-store and online from May 2026, with launches staggered through to the autumn.
