Icheon Airport

Tom Froese

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Tom worked on this fantastic seasonal artwork, showcased in Incheon Airport!

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Tom Froese

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More work from Tom Froese

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Reader's Digest Canada
Tom was commissioned by Reader's Digest Canada to create this cover and feature illustrations, exploring the touching stories
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The Graduate Hotels I Promise Village x LeBron James
Tom has teamed up with The Graduate Hotels for the I Promise Village with LeBron James Family Foundation!
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The BlackLine
Tom teamed up with the Silicon Vally tech company The BlackLine to create this series of illustrations to tell the story of a
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Vancouver Airport
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Airbnb
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So proud to be a part of this collaboration. THE CANADIANIST is a set of letterpress prints illustrated by top Canadian illustrators. As the co-producer of this initiative, alongside @everlovin, I get to wedge myself in this group, qualified or not 🙈!
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Special thanks to @ednacional, @bentardif_illustrator, @emily_illustrates, @christy_lundy, and @hannabarczyk for being a part of this issue!
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Please check out these wonderful artists and be sure to stop by thecanadianist.ca to purchase a print or two. The whole set is also available at a discounted price.
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If you ever need letterpress printing, there is no better pressman than Vincent Perez at @everlovin. I am biased but I mean look at these! 🔍 ✔️
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This issue’s theme is Cozy Abodes. We wanted this set to evoke the feeling of escape, to the cabin, the cottage, the lake, the campground, surrounded by the elements but always within reach of a safe and cozy shelter.
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#thecanadianist #tc3 #thecanadianistissue3 #canadiana #letterpress #illustration #aframe #proudcanadian #boler

Fondly remembering some maps I did for @gqfrance a few years ago. We highlighted the best “pistes” around the world. It was an epic job, with a lot of details and a short deadline. It was worth it. Taking on the occasional nutty job is good for boosting your development. Demanding jobs and times you need to overcome technical limitations in a creative way are what I call Crucible moments, times where something in your process or technique gets refined and transformed, or somehow you feel you reached a new level in your art. With this series of maps, I finally started becoming more comfortable using digital brushes, and let go of my analog brush purism. I had to, because the old way would’ve taken too long. It was this crucible moment that convinced me I could use digital brushes in my work without losing my soul.
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#inkymaps #mapillustration #handlettering #digitalbrush #suisse #skiing #swissalps

What are you good at, and what do you want to do? These are two huge factors that determine your style.
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People often ask whether you need to have a singular, consistent style and how to choose just one from many.
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At first you will have many styles and your work will be driven more by your ideas and by the styles of others. Over time, as you become more aware and well versed in what you can and want to do, what you are good at and what you strive for, your work will take on a voice of its own, and the images you create will be driven by this voice.
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Whereas at first you will take your cues from outside sources, later you will take your cues from your own world of insights and understandings.
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There is no possible way to design a definitive style once and for all, in some grand, concentrated effort. I’m not saying you couldn’t make something amazing, but if you’re setting out to create a style by a series of short cuts, you’ll likely find yourself resenting it in due time. Only a style that emerges from diligent effort and attention over time will stand the test of time.
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If your style is allowed to develop slowly, part by chance and part by effort, over time, you’ll naturally see what makes sense for you.
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There are so many good resources out there for developing your style. I have a few classes on skillshare that really aim to get at this, especially #sweetspotsillustration and #drawingtowardillustration, albeit in a roundabout way. But I think also of @andyjpizza’s new class on style, as well as @yourbuddymeg’s audio class on @knowablefyi. I haven’t seen anything that comes close to the depth these two humans are bringing in terms of classes, and of course, I mustn’t leave out @lisacongdon’s amazing books Find Your Artistic Voice.
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Ask anyone who developed a recognizable style, and I’m certain they’d tell you a story that includes lots of experimentation, trial and error, influence, imitation, and occasional moments of euphoric eurekas. I doubt any would say that sat down with determination and over a short amount of time they crafted the perfect style. If I’m wrong about this I need to know who and how that went!
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#illustrationstyle #illustration

A thank you note to all of you. There were so many responses I could barely keep up! Stay tuned.