Sam Hofman

Sam’s moving image and accompanying stills for one of Australia’s oldest & most iconic wineries, Penfolds. Working alongside Love Creative, they crafted detailed, luxurious scenes for Penfold’s latest campaign development ‘Special Bottlings’.

‘Laboratory-precision complemented the premium feel of the finished product. Individual scenes were layered with storytelling elements: grains used in making the liquid alongside materials used in the process, such as stone, oak and copper.Each key visual utilises a colour palette inspired by the liquid itself. This was then seamlessly weaved with additional brand colours to unite the range.’ Read more on the campaign’s direction here.