The Face – Sweatlife

Alexander Coggin

For a feature in The Face, Alex went to LuluLemon’s Sweatlife Festival seeing 6000 fitness junkies assemble for a high-intensity weekend. ‘Sweatlife festival is a two-day brand-centric workout and retail expo that draws armies of yummy mummies, city-dwelling yuppies and “fitness first” fans to its wellness ‘sanctuary’.’ Find the full feature here.