Unstable Nature

Tais’ personal series Unstable Nature is inspired by the current pandemic, where the words unstable and uncertain immediately spring to mind. Alongside Stylist Gabrielle Stivala, they worked with materials that easily break, change shape and structure to portray a sense of fragility and uncertainty. The series features jewellery from Lisa Plaut, Loewe, Simone Rocha, Isabel Marant and Albus Lumen.

Zeramic

Tais captured Japanese beauty brand, Zeramic’s latest collection and In collaboration with Set designer JamStudio. View the motion campaign here. 

Caps

Sam’s beautiful new personal series.

Wonderland – Dior

An editorial shoot for Wonderland Magazine featuring Dior Fragrances. Watch the moving image here. 

Perfumes

A personal series shot with medium format film.

Oil & Ice

Sam’s latest personal series, in collaboration with set designer Zena May Hendrick, experimenting with two liquid states.

Ballantine’s

Sam Shot for Ballantine’s, the blended Scotch whisky produced by Pernod Ricard in Dumbarton, Scotland.

Finlandia

Sam’s work for Finlandia, the Finish Vodka Brand.

Penfolds

Sam’s moving image and accompanying stills for one of Australia’s oldest & most iconic wineries, Penfolds. Working alongside Love Creative, they crafted detailed, luxurious scenes for Penfold’s latest campaign development ‘Special Bottlings’. ‘Laboratory-precision complemented the premium feel of the finished product. Individual scenes were layered with storytelling elements: grains used in making the liquid alongside materials used in the process, such as stone, oak and copper.Each key visual utilises a colour palette inspired by the liquid itself. This was then seamlessly weaved with additional brand colours to unite the range.’ Read more on the campaign’s direction here.    

Refix

Commission stills for REFIX, a refreshing innovation in recovery drinks, made with sea water taken from the Atlantic Ocean on Costa da Morte, Galicia, Spain.

Isolate

Sam’s captivating new film work. In his own words, “an experimental film exploring different states of a simple natural form,  in a linear structured space. Treating above and below as conflicting spaces at first, which come together as a single form”. 

Audi Magazine- Bella Beat

New dynamic still life work by Sam Hofman for Audi Magazine, featuring a new smart water bottle called BellaBeat which monitors water intake through an app.

Johnnie Walker Gold Label

Tom shot the latest campaign for Johnnie Walker Gold Label Reserve, giving the campaign the Midas touch.

Smirnoff – We’re Open

Tom shot the latest chapter in Smirnoff’s ‘We’re Open’ campaign; a global call for inclusivity, highlighting real stories about what matters to a new generation: sexuality, gender, social mobility and inequality.

Desperados

Sam shot this campaign film for Desperados.

Synthetic Flora

Synthetic Flora looks to visualise the chemical synthesis of scent designed to imitate nature. From cleaning products to haute perfumery we surround ourselves with ever more vibrant, potent and stylised fragrance. Exploring this abstraction of nature through manufacture, we have created free flowing organic forms that reference nature in shape but their iridescent reflection is exaggerated – more neon than natural.

Heineken #OpenYourWorld

Check out the new Heineken #OpenYourWorld campaign, shot by Finlay Mackay. Post-production by Smoke & Mirrors. An accompanying film is coming soon!

Molton Brown

Sam Hofman shot the new campaign for Molton Brown’s Coastal Cypress and Sea Fennel range.

Lipton

Olly recently shot an international print campaign for Lipton in sunny Cape Town!

Tempest

The latest in Sam’s personal work is a series called Tempest exploring liquid interactions.