On set, Tom van Schelven likes to create a fun, high-energy atmosphere with lots of noise, and movement. This vibrancy certainly transfers into his film and photography work which has an authentic, honest feel that differentiates it from the sort of cheesy lifestyle shoots you see elsewhere.
Growing up, Tom split his time between Manchester and the Netherlands and there’s a definite element of Dutch directness in his work. He likes to strip down commissions and find the simplest way of getting the message across. Whether he’s shooting surfers for The Wall Street Journal, top actors like Samuel L Jackson, or commercial campaigns for the likes of Virgin, Sony or Renault, Tom’s effervescent imagery stands out in a crowded field.
Rather than studying photography, Tom opted instead for an on-the-job training as an assistant where he learned what he liked (a friendly, boisterous atmosphere) and what he didn’t (moody, staged and overly-serious shoots). He revels in the collaborative nature of big commercial jobs – the high expectations and the pressure that comes with creating work that will be seen by millions of people.
Clients include Airbnb, Cîroc, ESPN, Harvey Nichols, Johnnie Walker, Nikon, Reebok, Smirnoff, Sony, TfL, Topman, Virgin Holidays, Wonderland Magazine, Wrangler and Youtube. www.van-schelven.com
See all artist's work
Nike China - Just Do It 201913 imagesTom's commissioned work for Nike China's Just Do It 2019 Campaign.
Stylist Magazine - Malala Yousafzai3 imagesTom photographed Malala, the global influencer for female education, for Stylist Magazine's cover story.
Puma Future & One8 imagesTom's latest commissioned work for Puma Football's campaign 'Future & One'.
Muscle Milk13 images + 5 videosTom's latest stills and moving image for Muscle Milk, the trusted sports nutrition beverage company.
Adidas Neo12 imagesTom recently went to China to photograph Adidas' latest campaign Adidas Neo, featuring Chinese singer Jackson Yee and actress