Making Pictures produced the global above the line campaign for Bacardi with BETC and The Wade Brothers late last year in Panama and Mexico. The images focus on the brand’s famous heritage, and the incredible struggles that the family have overcome to get to where they are today – including fires, exile, prohibition and Cuban revolutionaries!

 “They have had the brilliant idea of telling Cuba’s story through a family and a business that have been at the center of that country for as long as there has been a country, indeed even longer”

BARRY GEWEN

“The new Bacardi campaign aims to be more memorable by focusing on a history unique to the brand”

ANDY J GIBSON, GLOBAL CHIEF MARKETING OFFICER AT BACARDI

 

Read more about the campaign in the New York Times here.

DoP: Blake McClure 

Bacardi – Untameable

The Wade Brothers

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