UBS Global Campaign

The Wade Brothers

The new global UBS campaign by The Wade Brothers.

Bringing the UBS Campaign to Life
The UBS campaign was a monumental endeavor, meticulously designed to seamlessly integrate still photography and live action for a global audience. At its core, this project was anchored in one foundational principle: attention to every detail. As both directors and photographers, we approached this campaign with a sharp eye, ensuring every element aligned with UBS’s elevated brand identity.

A Unified Vision for a Global Audience
This campaign presented unique challenges, particularly the need to create assets that resonated across diverse markets in the Americas, Europe, and Asia. Every scene was meticulously planned and executed to work across all mediums and platforms. We captured every cut, angle, and performance for both still and motion assets, incorporating diverse casts and aesthetics tailored to each region’s nuances. Consistency was paramount, ensuring that wherever the audience encountered UBS—be it Heathrow or Haneda Airport—the visuals conveyed the same global sophistication that each market would resonate with.