Keds – How Do You Do?

The Wade Brothers

The Wade Brother’s handled the print and live action material to launch the new Keds campaign, called “How Do You Do?”
The buildup of artist collaboration and partnerships culminates in the 2011 “How Do You Do?” campaign, which will encourage the target audience to create and collaborate, and emphasizes the idea of Keds sneakers being a canvas used to express that creativity. The Wade Brother’s infiltrated a market casting artists that are doing something special. They filmed micro-documentaries and shot print footage of a day in the life.