Reebok – Reethym of Lite

The Wade Brothers

Brilliant work by the Wade Brothers for this Reebok campaign ‘Reethym of Lite’. The Wades shot both still and moving image with Reeboks UK ambassadors Labyrinth and Bluey. Working alongside M&C Saatchi the guys to collaborated to launch a press campaign for the Brand. The Wade’s vibrant compositions often depict subjects in a kind of suspended animation; Utilising an idiosyncratic aesthetic that synthesises elements of surrealism, fantasy, and wide-ranging influences, The Wades always attempts to distill big ideas into tightly honed concepts. Bravo